With rising momentum:
From Dürr Ecoclean to Ecoclean!

Our story

With rising momentum: from Dürr Ecoclean to Ecoclean

Following the sale of Dürr’s majority holding to the mechanical engineering firm Shenyang Blue Silver Group (SBS), Ecoclean has relaunched itself with renewed momentum as an independent brand under the umbrella of the SBS Ecoclean Group. Hardly anything else has changed.

Based on our values and working practices, we have been developing a fresh new brand image over the past few months for all companies in the SBS Ecoclean Group worldwide.

Every brand needs a distinctive design. The new Ecoclean is unmistakeable. Get your first glimpse of it here on the website. Experience for yourself our new design, live for the first time at this year’s parts2clean in Stuttgart.

"Design is not just what it looks like and feels like.
Design is how it works."

Steve Jobs 


The logo forms the basis of our new image. It has a number of components: shape, colour and typography. It is up to you to decide how the new logo, and therefore the company, will ultimately be perceived.

The new Ecoclean logo embodies our values - tradition and reliability, technology leadership and innovation, quality and service orientation, an international outlook. Through the interplay of shape, colour and font, our new logo is developing its unique identity and high level of recognition.

Prepare to be surprised!


Colours are crucial to the way in which a brand is perceived. They have a symbolism - white, for instance, stands for peace and serenity, red for passion and emotion, blue for calm and trust. The new colour design for Ecoclean represents what Ecoclean is: a technology trendsetter and a reliable as well as highly competent partner for our customers.

What colour will the new Ecoclean logo be? Take a guess!


The core commitment of a brand is illustrated in its logo and its slogan. A slogan outlines the positioning, a brand's vision.

With Ecoclean, the new slogan comes from the pen of one of our own. As part of a competition, all employees worldwide were invited to unleash their creativity and send in suggestions. The international panel of judges received a staggering 800 submissions.

Get ready for Ecoclean’s new slogan!

Visual images

Images inform and demonstrate facts. They also convey personality, highlight operating principles and allow those looking at them to be immersed in the world of a brand. Our new images focus on people with their know-how and experience, together with our products and our technology. Real Ecoclean staff at work.

Take a closer look - perhaps the person you speak to is there?

The Story

A brand is a promise

At Ecoclean we fulfill this promise:

  • Many years’ experience

    Ecoclean has decades of experience. Since it was founded in 1956, the company has steadily developed and expanded internationally under the umbrella of Dürr AG International and Ecoclean has made a name for itself in industrial cleaning technology with durable and innovative systems and solutions. We are continuing along the same path under the new umbrella of the SBS Ecoclean Group. Innovative, tried and trusted - that is what defines the Ecoclean brand.

  • Global network

    As a worldwide market and technology leader, Ecoclean is represented at over 10 sites around the globe. With our comprehensive sales and service network, we are a reliable partner for our customers. We will continue to grow internationally in the future. Innovative with a global local presence - that is what defines the Ecoclean brand.

  • Innovative technologies

    Ecoclean is a technology trendsetter. From EcoCcore through the Scara manipulator to the use of virtual reality in international service training. With our products and services we are continually setting new benchmarks in industrial cleaning technology and surface treatment. Innovative and future-orientated - that is what defines the Ecoclean brand.

As a technology trendsetter, we deliver products, systems and service solutions worldwide for applications in industrial cleaning technology and water-based surface treatment. 

This makes Ecoclean a guarantor of innovative technologies, premium quality and customer-oriented business practices.

The Brand

The new image

So that you will also be able to recognise us anywhere in the world!

Under the slogan "with rising momentum", our new image is currently being created from the logo, slogan, colours, images and many other elements.

Be part of it: re-experience Ecoclean at parts2clean!

The New Image

The new website

Make sure you stay up-to-date!

In the tried and tested tradition, we are raising standards with our brand-new website. Modern, intuitive and first-class - this is Ecoclean’s new web profile. With a responsive design, intelligent “quick start” and numerous national pages,

our customers will be able to get precisely the information they need, quickly and easily, at any time.

Come back and visit us after 24th October!

Responsive design

For anyone who requires the latest information from Ecoclean clearly and promptly: our new website will adapt to any device, providing intelligently prepared content in an easily understandable form.

Quick Start

Time is money, and information should be readily available. The new Ecoclean website allows you to access the information you require instantly - no time-consuming searches, just directly to what you are looking for.


With a large number of representations the SBS Ecoclean Group has a worldwide presence.

Our new website makes life particularly easy for customers with global operations. The individual country pages provide specific market information around the globe, and are designed in an optimum form for customer convenience.

The New Website

Re-experience Ecoclean

From 24th - 26th October, we are exhibiting a wide range of our innovative cleaning and service solutions at parts2clean in Stuttgart. From EcoCcore through EcoCwave to the Scara manipulator we have developed ourselves, you will be able to glimpse the virtual world.

Visit us in Hall 3, stand B31.
Free-entry vouchers are available at:

Press Releases

Legal information / Data protection

Conditions of use, liability

The greatest care has been taken in the preparation of the information contained in this web-site. However, it is provided without obligation and is subject to alteration at any time. Any liability for the accuracy and completeness of the information provided shall be excluded, unless premeditation or gross negligence or legal provisions require a mandatory liability.

Other sites that can be accessed via links from our web-site provide exclusively external information which is not under our control and whose content we do not adopt as our own. For this reason we exclude any responsibility for the content of such web pages.

Links from third party sites are only permitted to the homepage of our web-site. Integration of our web-sites to third party sites (e.g. via framing, deep or inline links) is not permitted.


The Ecoclean logo and, unless stated otherwise, other trademarks on this web-site are protected under trademark law.


It should be considered that pictures contained on our web-site may be partially subject to the copyright of third parties.

Data protection

We, the SBS Ecoclean Group, welcome your interest in our company and in our products and services, and would like to give you the feeling that your personal data are safe while you are visiting our website.
We want you to know when we collect which data and how we use them. We have put technical and organizational measures in place to ensure that all data privacy regulations are observed by us and by external service providers.

Personal data and the use of data not collected automatically

Personal data are details on the personal and material circumstances of a certain or determinable individual person, i.e. information on your identity. Such details are e.g. name, address, telephone number, e-mail address. For access to our website, we may, in certain cases, require your name and address and also further details enabling us to provide the requested services.

The same applies, for example, to sending information material or replying to individual questions. Where this is necessary, we will draw your attention to this. Moreover, we will save and process only personal data that you disclose to us voluntarily or automatically - as set forth in the section below "Type and use of data collected automatically".

If you have requested us to provide services via our website, normally only such data will be collected that we require for providing the services. If we ask you to disclose further personal data to us, the collection and use of such information is either legally permissible, or you have given us permission in a separate declaration allowing us to collect and use the data in question.

We will collect, process and use the personal data not collected automatically and disclosed to us online only for the purposes advised to you in this Privacy Statement or otherwise on our website. These personal data will not be propagated to third parties without your permission unless a propagation to third parties is necessary for providing the services.

The collection of personal data and their disclosure to public institutions and authorities will only be done in compliance with currently valid legislation or if we are obliged to do so by virtue of a decision made by a court or a regulatory authority. Our employees and the service providers requested by us to deliver services are committed by us to privacy and to observance of the provisions of the German Data Protection Act (Bundesdatenschutzgesetz).

Type and use of data collected automatically

When our website is accessed, the following data are saved automatically for organizational and technical reasons: the names of the web pages you have visited and the operating system and browser type you use, date and time of your visit to our website, the search machines you used, the names of downloaded files and your IP address and cookies under the terms of the sections "Google Analytics" and "Cookies" of this Privacy Statement.

We assess these automatically collected data in an anonymized or pseudonymized form only for statistical purposes in order to continuously improve our website and to make the design of our offerings on the Internet more attractive. We do not create any user profiles. The anonymous or pseudonymous data are saved separately from personal information on secured systems, and they are not linked to the identity of any individual. Your personal data and your privacy are therefore protected at all times. The use of the data by virtue of the following "Google Analytics" section will remain unaffected.

Google Analytics

This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. In case of activation of the IP anonymization, Google will truncate/anonymize the last octet of the IP address for Member States of the European Union as well as for other parties to the Agreement on the European Economic Area. Only in exceptional cases, the full IP address is sent to and shortened by Google servers in the USA. On behalf of the website provider Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage to the website provider. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser. However, please note that if you do this, you may not be able to use the full functionality of this website. Furthermore you can prevent Google’s collection and use of data (cookies and IP address) by downloading and installing the browser plug-in available under: tools.google.com/dlpage/gaoptout.

You can refuse the use of Google Analytics by clicking on the following link. An opt-out cookie will be set on the computer, which prevents the future collection of your data when visiting this website: Disable Google Analytics

Further information concerning the terms and conditions of use and data privacy can be found at www.google.com/analytics/terms/gb.html or at www.google.de/intl/en_uk/policies/. Please note that on this website, Google Analytics code is supplemented by “anonymizeIp” to ensure an anonymized collection of IP addresses (so called IP-masking).


When you visit our website, this may mean that not only Google Analytics cookies are set up, but also that we place information on your computer in the shape of a cookie.

When this happens, no user data are stored except the IP address. The information received through the cookies is used to recognize you the next time you visit our website and to make navigation easier for you. For example, cookies allow us to match a web page to your interests or to save your password so that you need not enter it each time.

Needless to say you can also look at our website without cookies. If you do not want us to recognize your computer, you can prevent cookies from being saved on your hard disk by selecting "Do not accept cookies" in your browser settings. How this works exactly is described in the instructions of your browser maker. If you do not accept cookies, you may not be able to use all the features of our website, e.g. when logging in to our content management system.


We have taken technical and organizational security precautions in order to protect your personal data from loss, destruction, manipulation and unauthorized access. All our employees and all third parties involved on our behalf in data processing have been committed to observe the German Data Protection Act (Bundesdatenschutzgesetz) and to confidentiality in handling personal data.
Our security precautions are continuously revised to keep abreast with latest technological developments.

Amendment of our privacy regulations

We reserve the right to amend our security and privacy measures where this becomes necessary due to technical or legal developments. In these cases we will also amend our reference notes relating to privacy. Please therefore always consider the most recent update of our Privacy Statement.


If you use external links that are offered on our website, this Privacy Statement does not apply to these links. When we offer links, we strive to ensure that our privacy and security standards are also observed by these. We do not, however, have any influence on compliance with privacy and security regulations by other suppliers or providers. Please therefore also consider the privacy statements on the websites of other suppliers or providers.

Legal information / Data protection


SBS Ecoclean Group
Savignystrasse 43
60325 Frankfurt am Main

+49 (0) 69 747 499-0

Managing Director & Group CEO
Hongsheng Guo

Registered office


District Court Stuttgart
HRB 758385



Design, Implementation and Support

TEMA Technologie Marketing AG
Aachener-und-Münchener-Allee 9
52074 Aachen

+49 (0) 241 88970-0